In the past couple of weeks I have discussed the various contributions the internet has made to the music industry. These contributions have had varying effects such as: expansion through online shows and fragmentation through online content generated by the artists themselves. In the big picture these have been fairly positive consequences however, the internet has brought about somewhat negative effects to the music industry as well.
Has anyone noticed how more and more older bands have started touring again. I have personally attended a handful of festivals over the past 3 years and it seems that each one of these festivals was headlined by a band that had its heyday several decades ago. For example, In 2007, Bonnaroo (a major music and arts festival held in Tennessee) was headlined by the Police; a group that formed in the 1970’s and broke up sometime in the 1980’s. To continue, In 2009, Bonnaroo was headlined by Bruce Springsteen (who’s musical career can really be traced back to the sixties) and Phish, a group that formed in the early eighties. Lastly, there was the ACL lineup this year (2010) which featured headlining artists such as The Eagles (formed in the early seventies) and Phish as well. Now, just to clarify, these bands are exceptional and I enjoyed all of these shows to the utmost extent but; some part of me is asking what is luring such distinguished and aged artists back into the spotlight? Perhaps it is nostalgia, these artists and bands were once the top acts in the world and they desire to attain that success once again. This is definitely possible and, to some extent, it probably contributed to the resurgence of all of these bands but, it seems that there are too many bands coming back for this to be the sole factor.
After doing some research on the topic, I’ve found that the other reason, perhaps the main one, for these bands coming back is their money. With the proliferation of the internet, big-name bands are just not making as much money as they used to. As stated in the article “Why are all these bands touring again?” from the Dallas Morning News, ‘We’ve moved away from the notion that the release of a recording is an event.’ Basically, album releases have lost quite a bit of significance in the digital era. With online services such as iTunes, people can just pick and choose which songs they want off of a CD without necessarily buying the whole thing. This new method of distributing artists’ songs is convenient for the consumer, and even small bands trying to get their name out there, but, it comes a quite a price to the big-name bands trying to generate revenue. Such a price that these bands are being forced back out into the touring world where they can hopefully revive their old fan bases and convince them to purchase tickets to their shows. This has worked quite well for bands such as the ones mentioned above but, it has to be tiring traveling the nation again stirring up profits instead of just hanging out and letting the album sales do all the work.
Therefore, despite all the positives that the internet has given to the music world, know that it has contributed some negative side-effects as well. Small artists and the consumer aren’t doing a great deal of complaining because the internet has ultimately helped serve them, however, big-name bands have taken an even bigger hit and, their whole dynamic might be heading for a change.
Read More:http://www.dallasnews.com/sharedcontent/dws/ent/stories/DN-reunions_0422gl.ART.State.Bulldog.432ec8c.html